We study what the feed selects for.
The signal is the system.
Algorithmic cartography
We map the gravity wells of attention across major platforms — what surfaces, what sinks, what gets stretched at the horizon.
Signal at scale
Real-time instrumentation of public discourse. Trends, anomalies, coordinated motion — visible only when you're watching the whole field.
Models of selection
We build models of how recommendation systems shape what a billion people believe is happening — and where those models break.
Open by default
Findings published in plain language. Tools released under permissive licenses. The goal is comprehension, not capture.
Open Roles
Research Engineer
Build the instruments — pipelines, classifiers, telemetry. Ship work that gets cited.
Data Storyteller
Turn dense findings into things people can feel. Writing, visuals, interactive explainers.
Platform Engineer
Own the infrastructure that watches the internet for us. Throughput, latency, cost.
GTM Lead
Carry the work to the people who need it. Positioning, partnerships, the bridge from lab to market.